We have a passion for understanding consumers and developing products that make their lives better.

Guy & O’Neill develops products that are equal to — or better than — the national brand. Put our expertise and reputation to work for your brand!



A penchant for innovation and proprietary formulations make Guy & O’Neill an ideal partner for household cleaners and wet wipes for any surface.


Our ongoing research continues to uncover new consumer insights so that we can set the trends in makeup remover wipes and facial wipes.

Personal Care

From feminine hygiene products to personal lubricant, G&O provides personal care solutions that rival the leading brands.

Adult Care

Our adult care line includes adult incontinence products; rinse-free bathing wipes; and shampoos that clean, treat and protect the skin while eliminating odors.


Our job is to make you look good by reducing your costs, reducing your risks, delivering on commitments, producing goods more efficiently and challenging ourselves to create the highest quality products.

With our FDA- and EPA-registered facilities and high-speed custom equipment, G&O’s production team can produce a variety of package styles and sizes of resealable soft-packs, canisters, tubs and multi-sized bottles.

As specialists in product formulation, liquid filling, non-woven converting and packaging alternatives, we can steer the success of your cosmetic and personal care products, pharmaceuticals, cleaners, polishes and wet wipes.

See our capabilities

Our Capabilities


Guy & O’Neill brands provide your customers with premium products that perform as well as — or better than — the leading brands. Stock your shelves with high quality selections at a competitive price.

See our brands


For more than 40 years, Guy & O’Neill has manufactured a legacy of success by putting people first. We offer a wide range of capabilities — from wet wipes to liquid-fill products — and state-of-the-art equipment that is all in-house.

We boast a short time to market, and our excellent customer service has resulted in a 99.9% on-time, in-full shipping rate. Our passion pushes us to create high-quality, innovative products, and we have the third-party audits to prove it.

“G&O has consistently demonstrated their quality system excellence but has really stepped up their game in the last year.”

Quality Auditor

“Guy & O’Neill's quality audit scored in the top 4 of the many thousands of facilities I have audited over my 25-year career.”

Quality Auditor from a major cosmetics manufacturer

“Very clean, organized, great quality program and excellent people. Their lean activities are very noticeable, as they should be.”

Quality Auditor



May 1, 2017

Fredonia, WI, May1, 2017 – Guy and O’Neill Inc., a private label and contract manufacturer, has been awarded a 2017 Top Workplaces honor by The Milwaukee Journal Sentinel. This is the second year in a row the company has been bestowed the award as it was also recognized as a top workplace in 2016. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC, a leading research firm that specializes in organizational health and workplace improvement. Several aspects of workplace culture were measured, including Alignment, Execution, and Connection, just to name a few.

“The Top Workplaces award is not a popularity contest. And oftentimes, people assume it’s all about fancy perks and benefits.” says Doug Claffey, CEO of WorkplaceDynamics. “But to be a Top Workplace, organizations must meet our strict standards for organizational health. And who better to ask about work life than the people who live the culture every day—the employees. Time and time again, our research has proven that what’s most important to them is a strong belief in where the organization is headed, how it’s going to get there, and the feeling that everyone is in it together. Claffey adds, “Without this sense of connection, an organization doesn’t have a shot at being named a Top Workplace.”

“We’re proud to be recognized as one of the top workplaces in Milwaukee,” said Ralph Patitucci, CEO and Chairman, Guy and O’Neill Inc. “It is truly an honor to be recognized as a top workplace for the second year in a row by our employees. We work so hard to cultivate a culture that people want to be a part of. I’m so proud of all our Guy & O’Neill employees, who we truly consider to be family. They are the ones that make Guy & O’Neill a great place to work and the culture so special.” Jennifer Engert, HR Manager, added “I’m so excited that Guy & O’Neill was recognized for this honor again. Guy & O’Neill is a great place to work and I’m so thankful to all our employees. They are the ones that make it happen and this award is a reflection of the can-do spirit and attitude they bring to work every day.”

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February 20, 2017

Fredonia, WI, February 20, 2017 – Guy & O’Neill, Inc. a private label and contract manufacturer, is pleased to announce that they were awarded the 2017 Private Label Trailblazer Award by Grocery Headquarters in their February, 2017 issue. The award is given out annually to those companies recognized for driving growth in the private label industry.
Guy and O’Neill was recognized for its innovation in the personal lubricant category. The company recently launched a new line of personal lubricants that is made from all natural ingredients and is preservative, paraben and sugar free. “We are very pleased to receive the award. The Trailblazer Award recognizes Guy & O’Neill’s commitment to delivering innovation that meets unmet consumer needs and that helps retailers grow their private brands,” stated Greg Fries, Guy & O’Neill’s Vice President of Marketing. “Consumers are increasingly looking for personal care products with fewer, more natural ingredients. Our personal lubricant was the first to have the claim Made with All Natural Ingredients approved by the FDA. I could not be more proud of the team,” he added.
The full article can be found here, http://www.groceryheadquarters.com/February-2017/Praise-for-Private-Label/.

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November 21, 2016

Guy & O’Neill Inc., a private label and contract manufacturer, is pleased to announce that they won Redzone’s 2016 Productivity Gained and Sustained Award for improving and sustaining their overall equipment effectiveness by over 30 percentage points. Redzone is an iPad based productivity software which Guy & O’Neill has used to propel their efficiency improvements over the last three years. Guy & O’Neill was one of three companies among 166 to win Redzone’s Productivity Gained and Sustained Award.

“We are very pleased to have won the award. The 2016 Productivity Gained and Sustained Award validates our efforts and demonstrates to our employees that their efforts are being recognized by independent, external examiners. I could not be more proud of the G&O team.” stated Tom Misgen, G&O’s Executive Vice President and Chief Operating Officer. Redzone commented that Guy & O’Neill’s efficiency gains are remarkable and recognized Guy and O’Neill’s participation and dedication to Kaizen activities.

This is the second year in a row that Guy & O’Neill has been recognized for their productivity improvements. In 2015, Brad Wickesberg, G&O’s Continuous Improvement Engineer, won Redzone’s Champion and Leader of the Year award.

The award was presented to Guy & O’Neill on November 7th, 2016 at the second annual Redzone Community Awards Dinner in conjunction with the Pack Expo 2016. Learn more about Redzone at http://rzsoftware.com/.

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GUY & O’NEILL INC. to Exhibit in Booth 314 at PLMA in Chicago

October 24, 2016

Fredonia, WI, October 24, 2016 – Once again, PLMA is returning to Chicago. Guy & O’Neill Inc., a private label and contract manufacturer, will be exhibiting their products and services relating to wet wipes, liquid fill and more. This year the company is proud to showcase our capabilities in household cleaning wipes, automotive wipes, facial wipes and personal care wipes and lubricants. The show dates are November 14 and 15 and takes place at the Rosemont Horizon Convention Center in Chicago Illinois. You are invited to schedule an appointment or visit us at Booth 314 anytime during the show.

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Guy & O'Neill Holds Company Celebration for Achieving Production Targets for Major Customer

August 17, 2016

Guy & O’Neill held a company-wide celebration to recognize and reward its employees for successfully doubling production between April and August, 2016 to meet growing demand from one of its largest customers.

Guy & O’Neill was called upon by a major Fortune 500 company to double production of one of its major product lines starting in April, 2016. Production lines have been going 24 hours a day, seven days a week since the increase in orders were placed. Guy & O’Neill’s workforce stepped up in a big way! Dozens of employees voluntarily worked hundreds of hours of overtime including weekends to make it happen, with some employees working up to 31 weekend days during the four-month period. Tom Misgen, COO and Vice President of Operations commented, “Once again in typical Guy & O’Neill fashion, our team stepped up. Our employees gave up their time with loved ones so they could meet our customer’s needs. I’m so proud of their drive and determination.”

To recognize and reward its employees for the accomplishment, Guy & O’Neill held a company-wide celebration on August 4. The event included a catered lunch for all three shifts and bonuses and raffle prizes for those who voluntarily worked overtime and on the weekends. Employees that worked overtime earned time and half and those that worked weekends earned additional bonuses and prizes that amounted to more than $20,000. Some of the prizes included big screen TV’s and new grills.

Guy & O’Neill expects the increase in demand to continue through September and will continue to hire new production employees through the end of the year. Guy & O’Neill provides outstanding pay & benefits and was recognized by The Milwaukee Journal Sentinel as one of the Top Workplaces in southeastern Wisconsin. Visit www.guyandoneill.com if interested in employment opportunities.

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August 11, 2016

Guy & O’Neill has announced plans for a major expansion of its manufacturing facilities in Fredonia, WI to accommodate expanding business needs.

Guy & O’Neill is growing its private label retail business and is finalizing plans to add 132,000 square feet of additional space to its facilities located in Fredonia, WI to better meet customer demand. Major Club, Mass Merchandiser and Drug Chain retailers have been seeking Guy & O’Neill for private brand solutions for their Personal Care and Household Care categories. Tom Misgen, COO and Vice President of Operations commented, “The increase in space is long overdue. We will soon exhaust our available space. This addition will be primarily used for manufacturing and warehousing which frees room in our existing facilities enabling us to better meet the needs of our customers.”

The proposed building will have a 29-foot roof, and the exterior finish will mimic the existing facilities. The estimated value of the addition is $3.7MM. The Fredonia Village Board has authorized the agreement of the expansion plans to be reviewed by the village attorney. If that agreement can be finalized and the design gains approval from the Architectural Review Board, company officials hope to break ground in the fall. Occupancy is expected some time next year.

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May 14

Guy and O’Neill has been awarded a 2016 Top Workplaces honor by The Milwaukee Journal Sentinel. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC, a leading research firm that specializes in organizational health and workplace improvement.

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200 Industrial Drive

Fredonia, WI 53021